Research in practice.
Seven case studies clustered like an affinity map — spanning research strategy, operations, qualitative and quantitative methods, behavioral science, and AI-assisted workflows. Summaries, methods, and impact are always visible; full details are gated out of respect for confidentiality.
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Strategy & AI practice
Research operations
Operationalizing Microsoft Copilot Across the Research Workflow
Embedded Copilot into three high-friction ResearchOps workstreams — template creation, SharePoint repository organization, and transcript analysis — within enterprise data-governance boundaries.
OperationsScaling Research Operations at an Enterprise
Designed end-to-end ResearchOps infrastructure — intake, prioritization, stakeholder alignment, and dissemination — reducing research turnaround by 66% for a team serving 250k+ monthly users.
Qualitative & quantitative research
Continuous Generative Research Program for a Mobile App at Scale
Built an always-on qualitative research program for United Mobile (70M+ users) across iOS, Android, mobile web, desktop, airport kiosk, and in-flight entertainment.
QuantitativePortfolio-Level Quantitative Study Informing Loyalty Strategy
Led a large-scale quantitative research program with 500k+ participants; SQL and Spotfire analysis contributed to a 7% NPS lift among premier members and improved executive reporting efficiency 33%.
Behavioral science & accessibility
Neuroscientific Consumer Research Across Industries
Applied biometric measurement and implicit association testing alongside traditional survey and IDI methods across 8 clients in CPG, pharma, medical devices, and political consulting.
AccessibilityAccessibility "Shift-Left" Initiative
Embedded accessibility research and evaluation earlier in the product development process — the work behind the CSUN 2026 talk on United's shift-left accessibility journey.