🪧 Welcome board 
Isha, thinking out loud
Isha Deswal ✦
UX Research Leader
Turning user insight into measurable outcomes.
Mixed-methods research, research operations, and behavioral science — at enterprise scale. Based in the San Francisco Bay Area.
📌 Impact, at a glance
- 66% faster research turnaround after ResearchOps redesign
- 500k+ participants in portfolio-level quantitative studies
- 5-person team led; 3 researchers promoted to Senior
- ~30% efficiency gain via AI-assisted research workflows
🗂️ Projects cluster
A few pinned favorites — see the full board for all seven.
View all projects- Strategy
Building an AI-Assisted Research Intelligence Practice
A methodology-first practice using AI as a force multiplier — shared prompt library, CO-STAR framework, governance guardrails.
- Operations
Operationalizing Microsoft Copilot Across the Research Workflow
Embedded Copilot into three high-friction ResearchOps workstreams within enterprise data-governance boundaries.
- Operations
Scaling Research Operations at an Enterprise
End-to-end ResearchOps infrastructure for a team serving 250k+ monthly users and 170M+ annual travelers.
- Quantitative
Portfolio-Level Quantitative Study Informing Loyalty Strategy
500k+ participant quant program using SQL and Spotfire — lifted premier member NPS by 7%.