From behavioral science
to research leadership.
UX Research Leader with 5+ years building and scaling customer-insights programs, leading cross-functional research teams, and influencing product strategy across enterprise digital experiences.
See my full résumé →Career journey
Market Research Analyst
HCD Research
- Consumer research blending traditional methods (surveys, IDIs) with neuroscience — biometrics, implicit association testing — across 8 clients in CPG, pharma, medical devices, and political consulting.
- Trained the team on R and STATA, cutting analysis time ~50%.
Senior Research & Insights Analyst
United Airlines
- Led portfolio-level quant research with 500,000+ participants informing premier/loyalty strategy.
- Improved executive reporting efficiency 33% via Spotfire + SQL; contributed to a 7% NPS lift.
Sr. UX Researcher — United Mobile
United Airlines
- Built a research team and roadmap for United Mobile (70M+ users).
- Pioneered continuous generative research across iOS, Android, mobile web, desktop, airport kiosk, and in-flight entertainment.
Lead UX Researcher
United Airlines
- Manage and develop a team of 5 across acquisition, booking, loyalty, and post-purchase — impacting 250k+ monthly users.
- Built ResearchOps from scratch, cutting turnaround 66%. Mentored 7 researchers — 3 promoted to Senior.
- Led 15+ strategy workshops informing decisions affecting 170M+ annual travelers.
- Designed a methodology-first AI research practice (CO-STAR framework), improving efficiency ~30%.
What I bring
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True mixed methods
Generative + evaluative qual, large-scale quant (SQL/R/STATA), and neuroscientific methods (biometrics, IAT).
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Behavioral science foundation
MS in Behavioral & Decision Science, Penn. The gap between stated and revealed preference is where insight lives.
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Research operations
Built intake, prioritization, repository, and dissemination from scratch. Cut turnaround 66%.
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AI-assisted research practice
CO-STAR prompting framework, shared prompt library, governance guardrails. ~30% efficiency gain.
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Team leadership
Managed and developed a team of 5. Mentored 7 researchers — 3 promoted to Senior.
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Accessibility advocacy
CSUN 2026 speaker. Shift-left approach to inclusive design embedded in the research process.
Methods toolbox
Qualitative
- In-depth interviews
- Ethnographic & contextual research
- Moderated & unmoderated usability testing
- Diary & longitudinal studies
- Continuous generative research
Quantitative
- Large-scale surveys (Qualtrics, SurveyMonkey)
- SQL-based behavioral analytics
- Statistical analysis (R, STATA, SPSS)
- Spotfire data visualization
- Digital experience analytics (Quantum Metric)
Behavioral & Neuroscientific
- Biometric measurement (GSR, eye-tracking, facial coding)
- Implicit association testing (IAT)
- Behavioral decision-science frameworks
- Concept & message testing
AI-Assisted Research
- CO-STAR structured prompting (Claude, Gemini)
- Transcript summarization & theme surfacing
- Microsoft Copilot for ResearchOps
- Figma AI for prototyping
Tools and platforms
- Qualtrics
- Quantum Metric
- UserTesting
- UserZoom
- Askable
- Respondent
- SurveyMonkey
- SQL
- R
- STATA
- SPSS
- Spotfire
- Figma
- Miro
- Claude
- Gemini
- Copilot
- ChatGPT
Speaking and mentoring
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CSUN Assistive Technology Conference
Shifting Left: Embedding Accessibility Research Into the Product Development Lifecycle
March 2026 · Anaheim, CA
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DDX Design & Innovation Conference
Decision Architecture: Applying Behavioral Science Principles to UX Research Practice
Fall 2025 · San Diego
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UXPA (User Experience Professionals Association)
UX Research Mentor — coaching emerging researchers on methodology, portfolio development, and stakeholder management
Spring 2026 · Remote
Also mentoring 7 researchers on United's team internally since 2021 — three promoted to Senior Researcher on my watch.
Education
MS, Behavioral & Decision Science
University of Pennsylvania · December 2020